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Technology Helps Cinemas Compete in a Post-Pandemic Climate
BoxOffice Pro
August 23, 2021
Throughout the decades, cinemas’ most important survival strategy has been technology, from the wide-screen formats born in the 1950s to advancements in sound to the digital revolution and the creation of luxury auditoriums offering comforts you can’t get at home. As theaters attempt to recapture some semblance of normalcy, we asked leaders in cinema technology to share their thoughts on how advanced tech can help persuade the public to return to cinemas when so many big-budget movies beckon on their home screens.
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