Christie projectors light up Korean immersive art expo

Photos courtesy of Design Silverfish

SEOUL – Christie^® 1DLP^® laser projectors are wowing visitors with spectacular visuals at South Korea’s first immersive media art exhibition that celebrates Korean culture, with the nation’s capital selected as its main theme.

Titled 2021 Delight Seoul, the exhibition is organized by media production firm Design Silverfish, which has been working closely with Christie since the 2012 Yeosu Expo. It is currently held at Insa Central Museum until June 30, and comprises 11 exhibition zones featuring the works of Seoul-based artists from various fields. Each zone showcases various aspects of culture and daily life in the city through the use of technologies such as digital projections, virtual reality, augmented reality, and holograms.

As one of the main sponsors of this avant-garde exhibition, Christie supplied 24 D20WU-HS 1DLP laser projectors for digital projections in six exhibition zones. The projectors were installed by Christie’s local partner, SNC Alliance Co., Ltd, which also provided technical support for this event.

“Korea has some of the world’s best media technologies, but more can be done to share our wealth and culture,” said Gyeong-tae Hong, CEO, Design Silverfish. “It is therefore timely to showcase our stories by infusing modern technology with rich Korean culture, using Seoul as the backdrop. Ironically, while the world is paying attention to Seoul, it is often overlooked by most Koreans because it is a space that’s too familiar to us. I hope that this exhibition will be an opportunity to look back on our true nature by looking at our history, present, and future.”

Dong-woo Lee, CEO, SNC Alliance, added, “2021 Delight Seoul is an innovative and exciting exhibition that presents realistic content based on Seoul, the dynamic center of Korean culture. We are pleased to deliver digital projections using Christie’s D20WU-HS laser projectors that produces amazing, true-to-life visuals that mesmerizes visitors, enabling them to experience various facets of our beautiful city that are often overlooked. Thanks to the enhanced color accuracy of Christie’s BoldColor Technology and WUXGA resolution, the D20WU-HS projectors are the perfect choice for this event.”

Visitors can enjoy amazingly detailed images by the Christie D20WU-HS laser projectors fitted unobtrusively on the ceiling in six exhibition zones, namely “Into the Mind”, “Echo of Soul”, “An Olden Tale”, “The Story in Seoul”, and “For Our Future”. In particular, six D20WU-HS projectors are deployed in “An Olden Tale” to deliver a slew of beautifully animated content, while panoramic images of famous landmarks in Seoul, such as Gyeongbok Palace, are gorgeously displayed using 10 D20WU-HS projectors in “The Story in Seoul”.

Lee noted that the SNC Alliance team had worked very closely with Design Silverfish and even the artists themselves to ensure that the projected visuals seamlessly matched their artistic intent. “Many of them are impressed with the true-to-life colors and performance of the Christie D20WU-HS laser projectors, commenting that the projections have depicted their artworks accurately with excellent contrast.”

Paul Lee, sales manager, Enterprise, Christie Korea, commented, “We are delighted to be part of this creative exhibition that highlights the talents of Korean artists and the beauty of our nation’s capital through the use of Christie’s projection technologies, which is transforming the visitor experience. From dynamic digital signage and exciting immersive exhibits to interactive activities and large-scale, one-of-a-kind experiences, Christie’s innovative display and processing technologies are allowing public spaces and museums to reinvent themselves in extraordinary ways.”

Ranging in brightness levels from 7,000-20,000 lumens and resolutions including WUXGA, HD and 4K UHD, the Christie HS Series offers a powerful, reliable and cost-effective option for almost any high-use application. Setting benchmarks in brightness, color accuracy, power requirements, and form factor, the HS Series pushes the envelope of what’s possible with 1DLP technology.

About Design Silverfish

Design Silverfish is a company which simulates space and digital media contents complexly. Since 1998, it has interpreted the space and suggests the best ways to display the space with proper concepts. A leader of top technologies in the domestic digital media field, Design Silverfish constantly pushes the envelope of creativity in its projects by leveraging on its wealth of experience and knowledge for steady growth. Visit www.silverfish.co.kr.