GQ Night of the year illuminated by projection and displays

Photo credit: ADLC Audiovisuais

LISBON, Portugal – The prestigious GQ Night of the Year party held in Lisbon dazzled attendees with a sophisticated and immersive audiovisual experience, using Christie^® projectors and displays, expertly executed by ADLC Audiovisuais.

The annual GQ Night of the Year celebration brings together influential personalities from fashion, entertainment, and culture. This highly anticipated event blends elegance, exclusivity, and creativity, offering an evening that showcases GQ’s dedication to highlighting the best that life has to offer.

The Palacete, a 19th-century wing of the iconic Tivoli Avenida Liberdade Hotel, known for its elegant architecture, provided the sophisticated backdrop for the occasion.

ADLC Audiovisuais, GQ Portugal’s and Vogue Portugal’s trusted AV partner for several years, managed the technical production of the event, ensuring that the evening’s visual storytelling matched the elegance and vibrancy of the occasion. ADLC worked closely with LightHouse Publishing, the advertising agency that created and managed the content

Two Christie M 4K25 RGB projectors brought the historic building to life with vibrant and dynamic visuals created by VJ Draft, in collaboration with GQ Portugal. A third M 4K25 RGB pure laser projector illuminated the venue’s pool, adding another layer of sophistication. 

Christie Captiva DWU500S projectors enhanced the cinema room and restrooms, providing unique and immersive displays tailored to each space. Christie GS and HS Series laser projectors transformed the Disco Room and lit up a prominent tree in the garden. Additionally, Christie LCD displays were strategically placed to showcase GQ magazine covers and provide digital signage, including at the entrance to the Disco Room. These displays elevated the aesthetic and served as functional and stylish guides for the attendees.

“The Christie solutions played a crucial role in achieving the desired sophistication and impact for the event,” noted José Cordeiro, director of ADLC Audiovisuais. “Their vibrant color reproduction, precision, and reliability allowed us to elevate every space with stunning visuals that captivated the audience. Each piece of equipment was carefully chosen to ensure the highest quality, and the feedback from the client and guests affirmed the success of our work."

José Cordeiro added, “The feedback from both the client and guests was tremendously positive. Events like these highlight why Christie’s technology, paired with our team’s expertise, consistently delivers memorable experiences. We are proud to have contributed to such a remarkable evening.”