Emperor Cinemas chooses Christie for Beijing multiplex

BEIJING – Christie^® is proud to support Emperor Cinemas with its advanced CineLife+™ Series projectors at the newly opened flagship multiplex in Taikoo Li Sanlitun, a vibrant shopping and entertainment hub in Beijing. This partnership underscores Emperor Cinemas’ commitment to delivering premium moviegoing experiences.

Emperor Cinemas Taikoo Li Sanlitun marks the second flagship location in Beijing operated by Emperor Group. Spanning 6,076 square meters, the contemporary cinema complex features seven meticulously designed auditoriums, accommodating over 1,000 guests. Each auditorium is equipped with state-of-the-art technologies, delivering a truly immersive experience. Notably, the multiplex utilizes Christie CineLife+ Series RGB pure laser and RBe enhanced laser projectors, paired with the CineLife+ IMB-S4 media server for secure, DCI-compliant content delivery.

“As a leading exhibitor, Emperor Cinemas is dedicated to providing moviegoers with best-in-class cinematic experiences, and Christie’s cinema solutions perfectly complement our vision for this flagship location,” said Bill Lee, general manager of Emperor Cinemas (Mainland China). “More than just a place to watch movies, this cinema will serve as a cultural hub, hosting premieres, director Q&As, and fan events that foster a deeper appreciation for cinema.”

Photos courtesy of Emperor Cinemas

A spacious cinema lobby featuring a large LED screen and video walls, creating an inviting atmosphere for visitors.

The interior of a high-end cinema auditorium featuring rows of seats in shades of brown, creating a dramatic and elegant atmosphere.

A contemporary cinema lobby featuring a large screen and decorative plants, creating a welcoming atmosphere.

A cozy cinema bar setting, perfect for enjoying a movie with friends and drinks in a relaxed atmosphere.

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James Li, executive director, China Cinema, Christie, commented, “We’ve closely followed Emperor Cinemas’ growth in China and admire their pursuit of excellence. The Christie CineLife+ Series delivers superior brightness, color accuracy, and longevity, ensuring that Emperor Cinemas continues to lead in projection technology and visual excellence.”

Complementing its modern technologies, Emperor Cinemas Taikoo Li Sanlitun has introduced CINEBITES, the brand’s new dining concept. Offering a curated selection of gourmet bites and specialty beverages, CINEBITES enhances the moviegoing experience by blending culinary artistry with cinema, offering an elevated dining dimension to entertainment.

“Beyond delivering world-class movie experiences, this flagship location will add to the vibrancy of Sanlitun, offering a dynamic mix of entertainment and leisure,” Lee added. “Our collaboration with Taikoo Li Sanlitun strengthens the cultural and economic fabric of Chaoyang District, setting a new benchmark for integrated entertainment destinations.”

Christie CineLife+ Series projectors combine Real|Laser™ and Phazer™ illumination technologies with a streamlined UX-designed touch panel, bringing premium large-format capabilities to mainstream cinemas. These DCI-compliant projectors deliver outstanding color accuracy, high efficiency, and long-term reliability, supporting 2D and 3D content at 4K resolution and up to 120 frames per second. Additionally, Christie’s proprietary electronic color convergence (ECC) technology ensures precise lateral color alignment, a distinctive advantage of the CineLife+ Series.

Designed for seamless integration with CineLife+ Series projectors, the cost-effective and feature-rich IMB-S4 offers enhanced battery life, expanded storage, 4K 96fps playback, and an incredibly intuitive web UI. With ultra-fast CineLife+ processing electronics, it empowers exhibitors to deliver exceptional visual performance and content playback.