RGB laser projectors power GSC’s luxury Aurum Theatre

Images courtesy of Golden Screen Cinemas

KUALA LUMPUR, Malaysia – Christie^® is proud to announce that its advanced RGB laser projectors are powering cinema auditoriums at Golden Screen Cinemas’ (GSC) luxury cinema, Aurum Theatre in The Exchange TRX, Kuala Lumpur. This ultra-luxurious multiplex, the largest of its kind in Southeast Asia, sets a new benchmark for cinematic excellence and immersive experiences.

Spanning over 120,000 square feet across four floors of TRX, a world-class experiential lifestyle destination, Aurum Theatre boasts 11 screens that seamlessly merge state-of-the-art projection technology with luxurious amenities. At the core of this cinematic marvel are Christie’s RGB laser projectors, which power 10 of its screens, delivering vibrant color, outstanding contrast, and energy-efficient performance with extended operational life. Moviegoers can expect richly detailed, true-to-life visuals that elevate the cinematic experience.

“The launch of Aurum Theatre at The Exchange TRX marks a milestone in our journey to deliver unparalleled luxury entertainment experiences,” said Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas. “By integrating Christie’s cutting-edge RGB laser projectors, we are elevating our promise of providing moviegoers with the most advanced and immersive cinematic visuals, while also offering exceptional dining and event spaces to cater to the needs of every guest.”

Han Kim, executive director for Asia-Pacific, Cinema, Christie, added, “We’ve always been at the forefront of transforming the cinematic experience, and our collaboration with Golden Screen Cinemas for Aurum Theatre is a testament to this commitment. With the deployment of our RGB laser projectors in this luxurious venue, we’re proud to be part of an experience that redefines the future of cinema. We believe the projection systems powering Aurum Theatre will not only elevate the moviegoing experience but also set a new standard for cinematic quality and innovation in Southeast Asia.”

In addition to its innovative technology, Aurum Theatre offers premium dining that elevates the luxury cinema journey. Guests can indulge at the Hokkaido Table Restaurant, offering a unique Japanese-Italian fusion menu, and Kissa Cafe and Diner, serving a delightful mix of Japanese-Western dishes. These exclusive dining venues are open to everyone, not just moviegoers, broadening the reach of the overall experience at this cinema complex.

Christie’s RGB laser cinema projectors, especially those from the advanced CineLife+ Series, are engineered for premium large-format venues but excel in mainstream cinemas as well. These projectors align perfectly with Aurum Theatre’s vision of delivering top notch cinematic experiences. The CineLife+ Series offers models with leading-edge illumination sources, including RGB pure laser technology with Real|Laser™ illumination, delivering stunning 2K and 4K resolution, up to 120 frames per second, and superior playback for both 2D and 3D content. With HFR support and electronic color convergence, the CineLife+ Series ensures hyper-realistic motion and flawless image alignment, free from blur or artifacts.

Equipped with a user-friendly, streamlined interface and ultra-fast processing speeds, these projectors provide high efficiency and long-lasting performance with an operational life exceeding 50,000 hours. The bright, direct-coupled RGB pure laser technology ensures outstanding reliability and performance, making them a cornerstone of Aurum Theatre’s commitment to world-class cinema.