Christie to showcase cinema solutions at Big Cine Expo

CHENNAI, India – Christie^®, the leader in inspiring exceptional experiences, is proud to announce its ongoing partnership with Big Cine Expo 2023 as the event’s official technology partner for the sixth consecutive year.

Billed as the only convention and tradeshow for single-screen cinemas, multiplex cinemas, B2B stakeholders of cinema and entertainment in India, Big Cine Expo brings together industry players from across the country and serves as the ideal platform for discovery, collaboration and networking for the cinema exhibition industry. The highly anticipated event will take place at Chennai Trade Centre, August 8-9.

As a strong supporter of Big Cine Expo since its inception in 2016, Christie will showcase the latest cinema technologies and industry-leading solutions that empower cinema chains and theater owners to draw crowds and maximize box-office returns. Delegates can look forward to a mesmerizing visual experience presented by Christie CineLife+ Series cinema projectors that bring advanced format capabilities to both premium large-format (PLF) venues and mainstream cinemas. The convention & screening theatre will come to life with two Christie CP4425-RGB pure laser cinema projectors, delivering bright, lifelike visuals for screenings and presentations.

“We are delighted that Christie is once again serving as the official technology partner for our annual convention, where we proudly present the finest content from Indian cinema,” said Raghavendra T, director of Big Cine Expo. “Christie’s long-standing association with cutting-edge cinema projection technologies has played a pivotal role in the growth of Big Cine Expo. Today, this forward-looking event offers vast opportunities for India’s cinema exhibition industry, with inventive products, services, and valuable industry insights shaping it into a thriving hub for progress and knowledge sharing.”

Kanwal Brar, director of sales for India, Cinema, Christie, added, “At Christie, we are driven by an unwavering commitment to inspire exceptional experiences, empowering our valued partners in the Indian cinema industry with industry-leading projection solutions that not only offer affordable brilliance but are also cost-effective. Our continued partnership with Big Cine Expo further reinforces our dedication to shaping the future of cinema in India, delighting audiences, and elevating cinematic storytelling to new heights.”

Christie across the show floor and beyond

At booth #208 on the show floor, Christie will present its leading-edge CineLife+ Series projectors featuring ultra-fast Series 4 processing electronics. These include a live demonstration of the intuitive user interface on the CP2415-RGB pure laser cinema projector. Additionally, delegates can explore static displays of the CP4425-RGB pure laser cinema projector equipped with Christie Real|Laser^™ illumination technology – boasting impressive energy-saving efficiency that results in significant cost savings and lower carbon emissions. Alongside this, attendees can check out the CP4420-Xe cinema projector, which offers exceptional image performance, long-term brightness, and cost-efficiency within its class. Notably, the CP4420-Xe is the only Xenon cinema projector available in the market today offering 4K 120fps capable playback.

Christie’s participation at Big Cine Expo 2023 includes two speaking engagements relevant to today’s state of the industry. Brian Claypool, executive vice president for Cinema, will be delivering a presentation titled “Affordable Brilliance: Unveiling Cost-Effective Projection Solutions for Cinema in a Post-Covid Market” at the convention & screening theatre on Tuesday, August 8, 11:50 a.m.

Additionally, on Wednesday, August 9, at 11:50 a.m., Han Kim, executive director of APAC Cinema Sales, will be participating in a panel discussion titled “Survival of the Fittest,” focusing on strategic approaches for cinemas to thrive amidst the challenges of the post-pandemic world. These sessions underscore Christie’s technological and thought leadership in shaping the future of cinema.