Spain’s Odeon Multicines invests in HFR CINITY System

Odeon Multicines has reached an agreement to install CINITY Cinema Systems, with components that include the energy-efficient Christie^® Real|Laser^™ illumination technology, in six premium large format (PLF) theatres across Spain. The high-powered CINITY format for PLF auditoriums enhances the overall cinematic experience with 4K, 3D, high brightness, high frame rate (HFR), high dynamic range (HDR), and wide color gamut (WCG) display capabilities, paired with immersive sound. Christie partner Ingevideo, in collaboration with Equipo de Cine, will supply, nstall and service this integrated system.

“After seeing the CINITY Cinema System in action at last year’s CineEurope, we instantly realized we had to get our hands on it and bring it to Spain so that our audiences could view and experience movies in CINITY,” says Luis Millán, owner of Odeon Multicines.The CINITY Cinema System comprises two customized Christie-supplied CINITY projectors, pedestals, and CINITY server, manufactured by GDC. The CINITY system was developed over a three-year period by CINITY, in partnership with Christie and GDC Technology Limited. The system provides exceptionally clearer images, brighter colors, and smoother motion and sound quality to greatly enhance the quality of cinema screenings.

Moviegoers can now experience the CINITY Cinema System at various Odeon Multicines multiplexes across Spain including Girona, Alicante, Sambil (Madrid), Bahía Plaza (Cádiz) and Narón (Ferrol), all of which are also equipped with Dolby Atmos and Christie Vive Audio.

“We are pleased to see our vision of advanced-cinema format projection expand globally. The adoption of our CINITY Cinema System for PLF screens means moviegoers will experience higher quality images and sound, at 120fps and in 3D,” says Fu Ruoging, chairman and general manager of China Film Co., Ltd. (CFC). “I’d like to congratulate Odeon Multicines on choosing the new system and for their trust in CINITY.” Like James Cameron said about CINITY, it is a “new gold standard.”

Millán adds, “The CINITY Cinema System gives you projection quality like no other, with sharp details and a depth of color that you’re not used to seeing in commercial film theatres. It makes all the difference, producing a truly immersive experience for the audiences and taking the cinemagoing experience to a whole new level.”

Adil Zerouali, senior sales director for Cinema, Christie EMEA, says: “The experience that audiences can enjoy thanks to CINITY is unique. Installing these systems cements Odeon Multicines’ position at the forefront of exhibition chains in Europe. We are very grateful to Luis Millán the Odeon team for continuing to trust Christie as their technology partner of choice.”

Exhibitors throughout Europe are choosing CINITY Cinema Systems for their PLF theatres, including Cineplex Cinema in Aachen, Germany, one of the largest screens in Europe, and in Switzerland at Arena Cinema in Zurich and in Geneva.